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What is the Impact on Business in Europe Due to War Between Ukraine and Russia

“Business as usual.” These are the words we’re hearing from larger companies in Europe regarding the crisis in Ukraine. But there has been an impact. However, it is not a large one — yet. People are waiting to see what happens before booking — particularly those planning to travel from the continent to North America. There has been no wave of cancellations. That has led to a small slowdown in travel. Operators in countries bordering Ukraine, such as Poland and Hungary, are likely to feel the effects more, while Prague and other central European destinations may benefit as travelers change their holiday plans.

As things stand, with nearly 3 million refugees now from the war, the impact is first a human one, rather than a business one.

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