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PM Modi to launch global initiative 'LiFE Movement'

New Delhi: Prime Minister Narendra Modi will launch a global initiative 'Lifestyle for the Environment (LiFE) Movement' today at 6 pm via video conferencing. As per the PMO, the launch will initiate the "LiFE global call for papers" inviting ideas and suggestions from academics, universities, and research institutions to influence and persuade individuals, communities, and organizations across the world to adopt an environment-conscious lifestyle.
PM Modi will also deliver a keynote address during the program.
The program will also witness the participation of Bill Gates, co-chairman of the Bill and Melinda Gates Foundation, Lord Nicholas Stern, climate economist, professor Cass Sunstein, author of Nudge Theory, Aniruddha Dasgupta, CEO and president of the World Resources Institute, Inger Andersen, UNEP global head, Achim Steiner, UNDP global head and David Malpass, World Bank president.
The idea of LiFE was introduced by the Prime Minister during the 26th United Nations Climate Change Conference of the Parties (COP26) in Glasgow last year. The idea promotes an environment-conscious lifestyle that focuses on 'mindful and deliberate utilization' instead of 'mindless and destructive consumption. Recently at the World Economic Forum's (WEF) Davos Agenda 2022, PM Modi introduced the "P3 (Pro-Planet People) movement" that underlines India's climate change commitments.

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